• TPM25
  • March 2-5, 2025 | Long Beach Convention Center

Session Details

TPMTech Fireside Chat: A Conversation with Hapag-Lloyd's Karsten Ramm

Tuesday, 5 March

11:10 am - 11:40 am (PST) / 05/mar/2024 07:10 pm - 05/mar/2024 07:40 pm

Being a liner carrier inherently means investments in large and expensive physical assets — ships, terminals, offices, and the like — that, in many ways, define the business. But container lines also need to invest in systems, both internal systems that enable their employees and external ones that empower or connect their customers. Striking that balance has traditionally been difficult, and, truth be told, carriers rarely have been viewed by the market as digital innovators. But there is a now an expectation that container lines will adapt, become more digitally proficient and, in the end, serve their shipper and forwarder customers better over time through innovation. This fireside chat with Karsten Ramm, Hapag-Lloyd’s director of digital products and innovation, will explore how the German carrier views its responsibility to serve customers digitally, how it weighs internal and external investment in technology, and how innovation can be a differentiator in the market.

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