Freight Right, a mid-sized Los Angeles-based forwarder and supply chain management provider, competes in the very essence of a multidimensional market. On one side are established global 3PLs and on another are asset providers like Maersk and CMA CGM aiming to be full-service logistics integrators. On a third side are e-commerce platforms, most notably Amazon, with their eyes fixed on offering their flavor of integrated logistics. And on the fourth side are the tens of thousands of other small to mid-size forwarders in various regions. To combat the competitors coming from all angles, Freight Right has focused on what it needs from a technology perspective. Part of that has been an open attitude to testing third-party software and marketplaces. That, in turn, “sparked and sustained our own curiosity” around technology development, CEO Robert Khachatryan told the Journal of Commerce. That tech-centric attitude has driven growth “very much attributable to the constant search for new tech.” Khachatryan will discuss what drove the company to embrace tech, what has and hasn’t served Freight Right well, and how the forwarder competes in a fragmented space.