• TPM25
  • March 2-5, 2025 | Long Beach Convention Center

Chelsea Morris

Dollar General

Senior Director-International Logistics

Chelsea Morris is the Senior Director of International Transportation for Dollar General. She has been with Dollar General for the past 7 years, holding roles in both Outbound as well as International Supply Chain. She believes that leveraging data is the key to success in the future for businesses. She currently holds a B.A. in Business with a concentration in Chinese Studies from the University of Louisville, as well as an M.B.A. in European Business Management from the University of Saarland, Germany. She has over 13 years of experience in both the international and domestic retail supply chain industry, with many global experiences in Beijing, Germany, Brazil, and Romania. Her expertise spans managing global supply chains, strategic planning, and transformational projects implementation. She has a passion for leveraging data differently in order to make better operational decisions, thereby gaining competitive advantage. 

Sessions With Chelsea Morris

Monday, 4 March

  • 03:05pm - 03:40pm (PST) / 04/mar/2024 11:05 pm - 04/mar/2024 11:40 pm

    TPMTech: Using Demand Planning to Overcome Visibility Shortfalls

    To many in the world of international logistics, visibility is a Band-Aid, not an elixir. Needing data about where a shipment is, especially if receipt of the data requires payment to a third party, is a sign of insufficient data quality from carriers and facilities across modes. But on a deeper level, it’s also a sign that an organization is so reliant on a specific shipment that it needs data about its whereabouts at key junctures because the price of not knowing is more costly. And that, at its core, is a failure of demand planning. Not having reliable enough forecasts of what’s needed, and where, puts a logistics department at an immediate disadvantage. That’s because logistics is then reacting to an in-the-moment need from another group in its organization. And the last-minute nature of that need means it needs to be followed more closely — i.e.,, with visibility — to ensure that shipment doesn’t go awry, potentially spoiling a seasonal promotion or a production line. In this session, logistics providers will describe how improving planning and forecasting upstream can alleviate some of the reliance on in-transit visibility.