• TPM25
  • March 2-5, 2025 | Long Beach Convention Center

Panadda White

Fiji Water

Director-Transportation and Logistics

Panadda White is Director of Transportation and Logistics at FIJI Water managing the logistical challenges of shipping Earth’s Finest Water from the remote Pacific Islands of Fiji to over 90 countries in the world. To overcome many of the challenges this presents FIJI Water purchased their own steamship line which gives her the unique opportunity to understand both the customer and supplier sides of the transportation industry. Over the last 17 years she has crafted extensive ocean and domestic transportation experience in industries as diverse as footwear, home and wall décor, precious metal recycling, chemical, stainless-steel tubing, and food and beverage. She has been involved in adopting new software technologies building on standard industry software solutions including track and trace, automation bots, Yard Management Systems, and auto-invoice auditing. Panadda holds a BBA in General Business from the University of Louisiana and a six-sigma green belt from Villanova University.

Sessions With Panadda White

Monday, 4 March

  • 04:10pm - 04:45pm (PST) / 05/mar/2024 12:10 am - 05/mar/2024 12:45 am

    TPMTech: Has Technology Evolved Enough to Motivate Shippers to Start Making Their Own Ocean Bookings?

    The act of booking space on a container ship is a seemingly mundane and low-value-added process for a shipper, hence why that has traditionally been handed off to logistics service provider partners. But the technology market has developed to such an extent that handling bookings isn’t, in theory, the cumbersome process it has been in the past. So, the question of whether shippers might want to handle that specific process internally is an interesting development on its own, but also a window into whether they might want to handle even more processes internally in the future. If software makes ocean freight booking relatively easy to handle, and shippers want control of that process, what does that mean for the future of what forwarders do for shippers? And how will that impact what technology shippers and forwarders buy in the years ahead. This session will explore ocean bookings as a prism for a landscape that is potentially shifting.