• TPM25
  • March 2-5, 2025 | Long Beach Convention Center

Carl Lauron


Founder and CEO

Carl Lauron is founder and CEO of BuyCo. Upon graduating from the Paris School of Mines, Lauron worked as a logistics consultant and held various operational management roles in warehousing, transport, and distribution. In 2007, he joined CMA CGM where he became managing director of the freight forwarding division, and then vice president of Innovation. This is how he discovered the gap between the latest available technologies and the outdated shipping management tools. Lauron founded BuyCo in 2015 to help importers and exporters simplify, optimize, and secure their ocean shipping operations through digital innovations. This is achieved through a collaborative SaaS solution interfacing importers and exporters with shipping lines, forwarders, and any other supply chain participants. Using BuyCo means up to 40% productivity increase, better cost control, and a state-of-the-art customer service for exporters, using lean procurement as a competitive advantage. Typical BuyCo customers are enterprises running 5,000 to 500,000 containers a year, such as Nestlé, AB InBev, Renault, and Total.

Sessions With Carl Lauron

Wednesday, 6 March

  • 12:00pm - 12:45pm (PST) / 06/mar/2024 08:00 pm - 06/mar/2024 08:45 pm

    Case Study: Going With the Grain — How Alpi is Using Technology to Connect a Complicated Supply Chain

    Alpi, an Italy-based manufacturer of wood products, faces an array of logistics challenges typical for any international shipper, including managing ocean bookings, visibility into shipments, and coordinating teams across multiple continents. Although these challenges are common to many logistics teams, the geographic footprint of Alpi’s supply chain adds a layer of complexity to the equation. The company largely sources in western Africa, and uses ocean freight to move materials and products from there to Asia and Europe. In recent years, Alpi turned to Buyco, a Marseille, France-based technology provider catering to shippers, to help it centralize and control those key ocean freight functions, a move Alpi logistics director Gianluca Bissaro said has given the company “an overview of all our container logistics operations.” In this shipper case study, Bissaro will give a view into how Alpi identified its technology needs, how it selected a vendor and how Buyco has helped it coordinate teams and reduce operational costs.